REAPER ENTERTAINMENT – The story so far
What happens when two music-obsessed people meet and, after going to concerts and festivals together, a crazy idea suddenly becomes serious? Right, a new label called REAPER ENTERTAINMENT is born! Florian “Flori” Milz and Gregor “Greg” Rothermel already brought a lot of scene experience with them due to their work for Nuclear Blast Records, but the two had to do everything else themselves with maximum dedication and unbending enthusiasm – and develop essential basics for a record company with pure DIY charm. The common motivation was quickly found: Only work with people you like and only release “good” music according to your own taste – after all, music is one of the few things in life where exists no black and white, right or wrong, but only the crucial question of whether and which emotions the musical art triggers in oneself.
A NEW HOPE
In 2017, after a legendary pizza meeting (pizza, beer, blazing evening sun – you know what I mean), things got down to business and initial talks were held with bands, the press and sales. Shortly thereafter, the business registration took place and in 2018 the first bands SUOTANA, ELVELLON, EVIL DRIVE and DEAD ALONE, whose releases were distributed via Soulfood Music, were in the starting blocks. “We started from scratch – without an investor, without an advance payment – just with our savings and our know-how,” says Flori, before Greg adds: “We worked on everything from accounting and graphics to wholesale and production processes, loosely based on the motto ‘Nothing is impossible – then we’ll just do it ourselves!’ We did all this alongside our actual jobs the whole time, put everything back into REAPER and paid extra if necessary. Forgoing spare time and the financial risk should soon prove to be justified, because a short time later, the first chart success (33rd place in Germany) could already be celebrated with the album “Dead And Alive” by PARASITE INC.
REBELLION INSTEAD OF EMPIRE
At the end of 2019, the distribution deal with Soulfood was terminated, instead REAPER entered into a cooperation with Napalm Records. While sales channels and the mail order structure could be used, REAPER remained a 100 percent independent company which continued to consist of just two people. However, by moving to a larger distributor, the two up-and-coming emperors, sorry, heavy metal rebels managed to get the license for METAL CHURCH’s “From The Vault”.